Case Study

360° Communications support for a healthtech growth equity company

Challenge

A client entrusted us with the development and execution of a 360° communications strategy to reinforce its position as a leading healthtech growth equity firm among investors and medtech companies. Part of our assignment was to drive media engagement to support the company in a pivotal milestone—the closing of a significant new medtech and digital health fund.

Approach

We reviewed the company’s existing messages, materials and channels, as well as its competitors and the wider healthcare landscape. Based on this, we designed a targeted communications strategy to support the company’s overarching business goals. Through active outreach, media pitches and paid content, we built relationships with key medtech and finance media, contributing to raising the firm’s profile.

Results

We strengthened the company’s messages, providing a suite of refreshed materials that included new investor slides, a quarterly newsletter, media materials, digital content and social media. The fund-closing announcement resulted in 27 unique articles including high-profile media placements and in-depth interviews with the firm’s co-founders.