Case Study

Raising awareness of a new diagnostic optimisation tool for policymakers in low- and middle-income countries


Testing and diagnostic services in low- and middle-income countries do not always align with patients’ needs, locations and behaviours, leading to limited use of services and gaps in diagnosing diseases such as HIV/AIDS and tuberculosis (TB).

A non-profit organisation commissioned us to raise awareness of a new open-access tool to remove barriers to diagnostic testing for diseases such as HIV and TB.


We designed a communications plan that included key messages, engaging web copy, an authoritative opinion piece, and an impactful video.


We created powerful content, including the compelling storyboard for a video highlighting interviews with project stakeholders and representatives from four countries. We oversaw the effective dissemination of the content on World AIDS Day 2021.