Crafting a visual theme for global health advocacy

The goal

To develop a visual identity, brand and assets for the 2024 Geneva Health Forum (GHF) Conference that would resonate with key audience groups and attract event participants and sponsors.

Our approach

Creating a visual theme

The GHF Conference brings a diverse range of stakeholders together to discuss and address major global health challenges. Reflecting event values and goals, we built a brand and visual identity that would evoke this idea of a global community united in pursuit of better health for all.

Collateral development

As well as refreshing the GHF logo, we translated the conference brand across multiple event assets – creating a recognisable visual identity and delivering a cohesive visual experience that works across a variety of touch-points.

Promoting partner engagement

True to the spirit of knowledge-sharing and collaboration, we created a toolkit for partners to share conference information on their own channels. Contents include branded social media visuals, as well as key hashtags and handles to use.

The impact

A strong visual theme helps to build brand recognition for both the Geneva Health Forum and their 2024 Conference, attract speakers and participants, and set the stage for inspiring discussions.

We loved this project because…

We worked closely with our client to develop a visual identity that embodied principles of unity and collaboration, values that sit close to our heart. This project is a perfect example of how creative communications can support partners in their work to promote greater healthy equity.