To increase the social media following and influence of a large non-profit organisation through an effective content strategy and by engaging in discourse on global health issues. The client’s key audiences include scientists, advocates, policymakers and funders.
We conducted a comprehensive analysis of the client’s social media use to gain valuable insights into their audiences, including their content preferences. From this research, we were able to recommend an overarching strategy and specific tactics to elevate their social media impact.
Through this process, we developed posts and visuals targeted to their audience, reinforcing the client’s brand and thought leadership. We also created social media toolkits for partners to help raise awareness of ongoing campaigns and initiatives.
Regular social media listening allowed us to stay informed of current trends and conversations, keep content strategies up-to-date, and respond to mentions and comments.
This strategic approach to social media content has boosted our client’s online presence, strengthened their overall brand recognition, and mobilised action around urgent global health issues.
We were able to offer insights on effective messaging, influencer engagement, and creative strategies to stand out in a highly competitive social media landscape. It was extremely rewarding to see tangible evidence of the impact of our work, in the form of likes, comments and followers.
