LinkedIn offers a unique professional setting compared to other social media. Over 830 million people use it for professional development, networking, sharing thought leadership and getting inspiration – and the network just keeps growing.

As a global health communicator, there are good chances that you have a well-curated profile, you follow top influencers and connect regularly with a network global health professionals. But can you say the same about your organisation’s page? Is it reaching and engaging with the right people? Is it publishing memorable and click-worthy content?

If you are looking for strategies to boost your organisation’s presence and influence on LinkedIn, here are some tips to get started:

1. Add value to the conversation
Over 2 million posts are published on LinkedIn every day. To rise above the noise, you’ll need to be strategic. Make sure you know who you want to reach, and what value you can bring to your audience. Do you want to create a platform for people to share their inspiring stories like the Global Fund? Would you rather share awareness-raising content and call to actions like AMREF? Or highlight staff voices from around the world, like Médecins Sans Frontières?

Think quality over quantity: if your content is relevant and engaging, you don’t need to post more than 2-3 times a month to grow your organisation’s audience.

2. Build a network of LinkedIn champions
LinkedIn users prefer to engage with individuals rather than with company pages. Look at your own team and networks first, do you know any ‘super-users’ who can help amplify your content? A short training session will help members of your team increase their confidence and engage more – sharing the organisation’s content and spreading the word with their networks.

Did you know that employees can invite their connections to follow their company’s page?

3. Make the algorithm work for you
The LinkedIn algorithm rewards early engagement, and you should aim at getting at least a few likes or a comment in the first hour after publication. Post at a time your followers are online, and make sure your colleagues know that you have posted.

Don’t forget to use 3-5 hashtags to give your content more opportunities to be found, and to tag relevant people so that they will be notified and can engage with your post.

Remember, LinkedIn is in constant evolution. New features emerge, others disappear, the way users interact with the platform change. Keeping track can be challenging.

Don’t want to do it alone? You don’t have to! At Infinity Communications we would be happy to chat about how we can help you craft a thoughtful LinkedIn strategy for your organisation, develop meaningful content, or engage with the right influencers. The possibilities are infinite. Contact us to get started.

Author: Marina Monzeglio, Account Director at Infinity Communications

Photo credit: Nan Palmero